Maria Hansen is the Head of Marketing at GRAV Labs, and on today’s show, we dive into her story about how GRAV is marketing their products to the consumers by using lifestyle content, how they are helping destigmatizing cannabis, and serve as advocates for the people in the industry.

[00:01 – 10:26] What is GRAV Labs?

  • Maria talks about the history of GRAV Labs

[10:27 – 21:34] Successfully Marketing and Selling Bongs with Lifestyle Content

  • Maria talks about how they market GRAV to the consumer: bringing the lifestyle to them

[21:35 – 30:43] “Barely” Legal

  • Maria talks about the struggles starting out in the earlier years of the industry

[30:42 – 39:44] Destigmatizing the Cannabis Industry

  • How GRAV advocates for the people in the industry and helps in destigmatizing cannabis consumption

[39:45 – 47:35] Consumer Education

  • Maria talks about how they are driving their consumer education platform

[47:36 – 55:47] Final Thoughts, Final Question, and Call to Action

  • The partnership of GRAV and RESTART CBD
  • Connect with GRAV. See links below
  • Final words from me


Maria Hansen is the Head of Marketing at GRAV Labs, a scientific glass company, a.k.a. they produce and sell a wide variety of smoking devices based in Austin Texas. GRAV is a premium lifestyle brand that’s been around since 2004 and is helping take cannabis consumption and associated devices mainstream. You can follow GRAV Labs on Instagram, Twitter, Facebook, and YouTube.


Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She’s currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda’s not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @withshayda.


Tweetable Quotes:

“When it comes to social media, we really decided, ‘let’s just rip off the band-aid.’ We can’t call ourselves a cannabis lifestyle brand if we’re always kind of straddling this side.” – Maria Hansen

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