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038 The Power of Promotions and How Lightshade Dispensary Markets to Denver with Krista Nichols

038 The Power of Promotions and How Lightshade Dispensary Markets to Denver with Krista Nichols

by shayda torabi | Feb 22, 2021

Krista Nichols 0:00 Our promotion set us apart. every single week, every Wednesday, a new one starts. And every Tuesday it ends. I'm in charge of all of the promotions enterprise wide. So I try to get the best deals that I can. And I think that our vendors see such...

037 Securing Publicity and PR for your Cannabis Brand with Alice Moon

037 Securing Publicity and PR for your Cannabis Brand with Alice Moon

by shayda torabi | Feb 15, 2021

Alice Moon 0:00 First off, you need a good press release. And we need to make sure that your press release really tells your story explains your why your how, and really gets your story across. And then you'll have to reach out to writers. And I think the best place...

036 Laura Morarity, SVP Marketing & Communications at Leafly

036 Laura Morarity, SVP Marketing & Communications at Leafly

by shayda torabi | Feb 8, 2021

Laura Morarity  0:00 And being able to take like those behaviors and habits, and all of that incoming information and decipher, you know, what are the connective tissue and pieces that are coming to life from that data. So that's really important to us. We also saw...

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