Tip # 1 is “IT NEEDS TO MAKE SENSE TO 10 PEOPLE”. This is geared towards a new business or product, or maybe a brand that is about to release a new product or idea. It’s a really simple concept, it needs to make sense to 10 people. Now to be most effective, those 10 people probably shouldn’t be people in your direct sphere, like maybe your mom who likes all of your ideas is not the best person to get unobstructed feedback about your new business venture or idea. But what if you went to someone who you think would be your target customer, it could be someone you found in a shared interest group on LinkedIn and asked for 5 min of their time to assess your product or idea for viability. And I promise you, it will be the most valuable 5 minutes you’ve ever spent.