Stigma vs. Science: The Battle for Truth in the MMJ Industry
Guest post by Brittany Johnson of Veriheal. There’s no doubt about it—cannabis as medicine is changing the world. From PTSD to Parkinson’s and everything in between, patients failed by traditional healthcare are turning to this versatile plant to alleviate all sorts...
057 How to Cement Your Status as the Go-to Brand for Designer Weed With Craig Lyon of Connected
In this episode of the To Be Blunt Podcast, Shayda Torabi and Craig Lyon discuss Craig’s expertise from Nike and brand building, understanding the psychosis of what makes someone want to buy something, and so much more. [00:01 – 10:09] Introducing Craig Lyon and Why...
056 Building a Healthcare Technology Brand for the Medical Marijuana Industry with Anthony Dutcher of Veriheal
On this episode of the To Be Blunt Podcast, Shayda Torabi and Anthony Dutcher discuss what’s it’s like to work through and around the unknowns of Cannabis in the medical industry, getting Physicians and Pharma to take Cannabis seriously and the value of moving,...